VALLEY CUSTOM WOODWORKING
Project Deliverables:
Three :60 Commercials
Industry/Category:
Professional Woodworking Services and Furniture
Role:
Concept Development, Production and Post-Production
Date:
2025, Ongoing
BACKGROUND
When it comes to custom cabinetry and premium materials there is no other place quite like Valley Custom Woodworking. They have been in the business for decades doing word of mouth business but are looking to modernize their approach by tasking us to make three comedy based advertisements playing up how much everything sucks when compared to the custom cabinets of your dreams made into reality.
HOW WE TACKLED THE ASK
When answering this ask we knew the client wanted a funny, risque approach to advertising custom cabinets and that we wanted to write and produce these pieces in such a way that they could stand alone while still having a cohesive message of custom is better. After writing the pieces we moved on to casting and working with talent to portray the characters in realistic ways that relate to the target audience while delivering on the play its straight comedy style needed to make all three ideas work. In the end the result was three visually distinct stories with a unified message along with cut down versions to be used alongside the main three.
Behind the scenes
CREW
Directors: Nick Cartwright and Daniel Mashburn
Writers: Adam Rebora and Daniel Mashburn
Directors of Photography: Daniel Mashburn, Adam Rebora, and Nick Cartwright
Producers: Teresa Moore and Daniel Mashburn
Starring: Brad Potts, Al Wolny, Natalie Younger, Sarah Kopp, and Christian Creasy
Editor: Nick Cartwright
Audio: Teresa Moore and Austin Millet