PERSONAL TRAINER: KATIE

Project Deliverables:

:60 Commercial & Social Shorts

Industry/Category:

Health & Wellness

Role:

Concept Development, Production and Post-Production

Date:

January 2025

BACKGROUND

With a passion for fitness and an unbreakable will, Katie seeks to help people reach their full potential through fitness. While she is fully certified as a personal trainer, Katie is just getting started on building her online presence. She tasked us with the job to create a series of small exercise focused social videos teaching different techniques for the every day workout and a sit down interview talking about her journey to get where she is today both as a trainer but as a trainee as well.

HOW WE TACKLED THE ASK

Keeping the set for the interview and workout demonstrations in mind we wanted a space that not only made sense to workout in but also film in with the least amount of intrusions so we chose a large fitness studio which allowed us to get multiple angles and prop setups for different shots allowing the footage to feel dynamic when paired with the interview portion of the ask. From there is defining color pallets that played well with the green space and utilizing natural light in addition to artificial sources to give the pieces a nice blurred background really giving focus to Katie’s actions and story.