H. WATSON JEWELERS
Project Deliverables:
:30 Commercial
Industry/Category:
Diamonds & Jewelry
Role:
Concept Development, Production and Post-Production
Date:
January 2025
BACKGROUND
Providing jewelry services for almost 100 years, H. Watson has been a leader in the space from wholesale at its inception to custom heirloom creation still done today. With a rich history and selection of fine jewelry the client tasked us with creating an ad that showcases the quality built from almost a century of experience while maintaining focus on the Family that still runs it today.
how we tackled the ask
We worked with the client to pitch ad concepts and decided on a commercial script. We then planned a shoot day where we shot in an indoor arena with live horses and had limited accessibility to lighting in between horse show classes. By focusing on one rider competing in one class, we were able to capture footage of the rider and horse in real-time. The interview was filmed after the horse show events finished.
Behind the scenes
CREW
Director: Nick Cartwright
Director of Photography: Nick Cartwright
Producer: Teresa Moore
Editor: Nick Cartwright
Audio: Teresa Moore