Resolute Farm
Project Deliverables:
:30 Commercial and Interview
Industry/Category:
Sports - Equestrian - Live Event
Role:
Concept Development, Production and Post-Production
Date:
December 2024
background
Resolute Farm offers Hunter/Jumper riding lessons, horse boarding, training, sales, and show teams.
Resolute Farm wanted a :30 commercial for their social media and an interview with the farm owners, Mike and Wendy, for the About section on their website.
Film in a Bag was hired to write and produce a commercial and conduct an interview with Mike and Wendy.
how we tackled the ask
We worked with the client to pitch ad concepts and decided on a commercial script. We then planned a shoot day where we shot in an indoor arena with live horses and had limited accessibility to lighting in between horse show classes. By focusing on one rider competing in one class, we were able to capture footage of the rider and horse in real-time. The interview was filmed after the horse show events finished.
Behind the scenes
CREW
Writers: Teresa Moore and Daniel Mashburn
Director of Photography: Nick Cartwright
Stills Photographer: Adam Rebora
Producer: Teresa Moore & Adam Rebora
Editor: Nick Cartwright, Teresa Moore and Daniel Mashburn
Audio: Teresa Moore