DORITOS

Project Deliverables:

:30 Commercial (Competition Spec)

Industry/Category:

Consumer Package Goods

Role:

Concept Development, Production and Post-Production

Date:

September 2024

BACKGROUND

After a 10-year hiatus Doritos Crash the Super Bowl is back! With a chance at $1,000,000 and a prime time spot during the Super Bowl, Doritos challenged filmmakers across the country to develop funny, original concepts that would speak to the Doritos Brand in ways only a true fan could do while staying with in parameters of music and branding elements provided by Frito Lay.

Other Parameters:

No more than 5 submissions (recuts count as new), must be 30 seconds on the dot, needed to show only 2 flavors selected by client and all content must fall within reasonable family friendly natures (no drugs, alcohol, violence, gore, etc…)

HOW WE TACKLED THE ASK

With a tight deadline of less than a month we organized, shot and fully produced multiple Doritos ads with different punchlines that not only showcased the products but gave a full story with characters and ambiance.

For Dorito-Cute we approached the piece with almost zero dialogue and chose to create an intimately designed story of two potential lovers meeting by chance in the park on their way home from the store when fate brings them together for one big payoff. This commercial was featured on the official Doritos website but didn’t move on to the later rounds of selection for prize money or otherwise.

With our second commercial, 3 Dorito Monte, we had bigger plans of a full scene filled with actors depicting a game of chance where a would-be con man gets duped by an unsuspecting “innocent little girl”. We fought for daylight and actors but still accomplished something that tells a story worth watching to see how it unfolds